Feasibility Study (Proof Of Business Concept) Outline

• Executive Summary
• Product or Service
• Technology
• Market Environment
• Competition
• Industry
• Business Model
• Marketing and Sales Strategy
• Production/Operating Requirements
• Management and Personnel Requirements
• Intellectual Property
• Regulations/Environmental Issues
• Critical Risk Factors
• Timing Considerations
• Financial Projections
– Balance Sheet Projections
– Income Statement Projections
– Cash Flow Projections
– Break-even Analysis
– Cost Benefit Analysis
• Capital Requirements & Strategy
• Final Recommendation

Executive Summary

The Executive Summary is a summary of all key sections of the feasibility plan and should work as a separate, stand-alone document. Interested parties will read this section first, and often use this in conjunction with a glance at the financial section when deciding whether or not they read the rest of the plan.

Key points to remember include:

• Write this document after the feasibility plan is completed.
• While the executive summary is written last, it is presented first.
• The executive summary should be no more than one page long.


• Describe the company’s product or service in lay terms. Give product mix if the company will initially be focusing on more than one product.
• Describe how customers would use and buy the product or service. Give enough detail to help the reader judge the effectiveness of your marketing and positioning plans.
• Describe key components or raw materials that will be used in the product, how the company will source these and how available they are.
• Describe plans to test the product to ensure it works as planned and is sufficiently durable, rugged, secure, etc.(i.e. consumer product test, beta test with major company, etc.).
• Describe plans to upgrade product or expand product line.